What if you felt empowered by your money?

What if thinking about your financial future made you feel calm and confident? That’s not the world most of us live in. But with guidance, I know you can get there!


I’m Ariel, the coach who leads Finances for Feminists.

I hear from women all over who are living with guilt and anxiety about their finances. Do any of these statements ring true for you? Are you…

 

Unsure about where your money should be and what it should be doing? High-yield savings? Cash? Investments?

Unclear about what financial goals you should be working towards? How much is “enough” retirement savings?

Guilt-ridden about spending money on that latte or other self-care expense? Hint: Chances are you don’t need to be.

Ashamed that you are too old or too young [or insert your limiting belief] to not have a financial plan?

Uneasy about speaking with the man in the suit at the bank about your finances? Are there any women I can talk to about my money? Someone who can speak to me without using a patronizing tone?

Confused about how to prioritize your financial goals? I want to invest/save/spend but I also have student debt/credit card debt/other competing priority? What should I tackle first?

 

Sound familiar? And that’s just what we actually say aloud. A study by Merrill Lynch found that 61% of women would rather talk about their own death than discuss money.

For many of us, financial planning is uncomfortable, or it’s not intuitive, or it feels like if we can’t do it perfectly, it’s not worth trying. But it doesn’t have to be that way!

I want to show you a new path forward.

My Clients Say…

“Ariel is absolutely wonderful to work with! She has created a safe welcoming space, free of judgement, in which her clients can learn to better manage their finances. Her process is thorough and she is knowledgeable, warm, and encouraging.

By addressing the emotional and practical aspects of money, she helped me build my confidence, both in the day-to-day and long term.

I came in feeling nervous and inadequate and left with a sense of empowerment and clarity around my finances. I have no doubt that her coaching will have a lasting positive impact on my future.”

— Jess W.

It’s time to let go of the shame and guilt and take control of your financial future.

My three month signature coaching program, Finance Fundamentals, breaks down the personal finance basics into 6 key modules. It includes 9 (one-hour long) direct financial coaching sessions that target your specific financial goals and situation. You’ll get clear on your financial picture, articulate your goals, spend with intention, boost your credit, understand basic retirement and investing, and more!

Tell me more!


Finance Fundamentals Coaching Package

Hello, World!

In the Press

  • Guest Podcast Feature: The Get Lively with Jan Show

    Fellow entrepreneur Jan Taylor and I chat all about my business journey, the ups and downs of entrepreneurship, and more!

  • Wellesley Alum Spotlight Feature Interview

    It was an honor be featured in the Wellesley Alum Spotlight Series! Thank you to Lizzy Laferriere (Class of 2010) for her thoughtful interview.

  • Speaker Event: A Clear Path to Financial Empowerment

    The Wellesley Career Education Department invited me to speak at their event for graduating seniors. I presented a talk on A Clear Path to Financial Empowerment. Interested in hiring me as a speaker? Email hello@financesforfeminists.com.

  • Podcast Interview: Wellesley Made

    Wellesley Made founder Stephanie Christie and I talk about how I got started, the systemic and individual challenges women face with money, and how my coaching services help women gain clarity and control of their finances.

  • Financial Wellness Guest Feature: Getting to Good Enough

    In my conversation with hosts Janine Adams and Shannon Wilkinson we discuss financial wellness and I share a quick and easy exercise to help you spend more mindfully.

 
 

Why Ariel?

I come to this work as a feminist and Certified Financial Education Instructor. I previously worked as a senior executive at a Boston-based software company, and I studied economics (and as it happens, art history) at Wellesley College. My passion is working with women and couples to help them take control of their finances and be in charge of their financial well-being!

Learn more about my philosophy.