A judgment-free space to finally get your finances together on your own terms.
What if you felt empowered by your money?
What if thinking about your finances made you feel calm and confident instead of anxious and overwhelmed? That's not where most people start. But it's exactly where we're headed.
I’m Ariel, the Founder of Finances for Feminists, where I offer values-based financial coaching for individuals and couples seeking clarity, calm, and control.
I hear from people everywhere who are grappling with uncertainty and anxiety about their finances. Many people come to me looking for a financial coach who takes a thoughtful, judgment-free approach to money and can help them feel more confident in their financial lives.
Do any of these statements ring true for you? Are you…
Unsure about where your money should be and what it should be doing? High-yield savings? Cash? Investments?
Unclear about what financial goals you should be working towards? How much is “enough” retirement savings?
Guilt-ridden over self-care expenses or buying that latte? Hint: Chances are you don’t need to be.
Ashamed that you are too old or too young [or insert your limiting belief] to not have a financial plan?
Tired of feeling talked down to or patronized when it comes to your money?
Confused about how to prioritize your financial goals? I want to invest/save/spend but I also have student debt/credit card debt/other competing priority? What should I tackle first?
Sound familiar? And that’s just what we actually say aloud. A study by Merrill Lynch found that 61% of women would rather talk about their own death than discuss money.
If that hits close to home you're not alone, and there's nothing wrong with you. Working with me gives you the space, structure, and accountability to do the emotional and practical work, with someone who looks at your specific situation and meets you right where you are.
For many of us, financial planning is uncomfortable, or it's not intuitive, or it feels like if we can't do it perfectly, it's not worth trying. But it doesn't have to be that way.
I want to show you a new path forward.
My approach is grounded in both experience and trust.
I'm Ariel, a Certified Financial Education Instructor with years of experience working with individuals and couples who want clarity and confidence with money. I'm grateful to have earned 50+ five-star Google reviews from clients who felt supported, understood, and respected and who came in overwhelmed and left feeling in control. I'm based in Boston and work with clients nationwide.
My Clients Say…
“Ariel is absolutely wonderful to work with! She has created a safe welcoming space, free of judgement, in which her clients can learn to better manage their finances. Her process is thorough and she is knowledgeable, warm, and encouraging.
By addressing the emotional and practical aspects of money, she helped me build my confidence, both in the day-to-day and long term.
I came in feeling nervous and inadequate and left with a sense of empowerment and clarity around my finances. I have no doubt that her coaching will have a lasting positive impact on my future.”
— Jess W.
Ready to let go of the shame and guilt and take control of your financial future?
Finance Fundamentals is my 3-month signature coaching program for individuals and couples. In 9 one-on-one sessions you'll get clear on your financial picture, articulate your goals, tackle debt, spend with intention, boost your credit, and understand the basics of retirement and investing, no matter where you're starting.
Tell me more!
Finance Fundamentals Coaching Package
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Why Ariel?
I'm a Certified Financial Education Instructor who studied art history and economics at Wellesley College and previously worked in the tech industry. But what makes me unique isn't credentials — it's the belief that everyone deserves to feel confident and informed about their money, especially those who have felt left out of the financial conversation. I'm based in Boston and work with clients across the country and around the world.
